Executive Team

JuE Wong has served as a member of our Board and as our President and Chief Executive Officer since August 2021. She has also served as Chief Executive Officer of Olaplex, Inc. since January 2020. Prior to the Pre-IPO Reorganization, Ms. Wong had been a member of the Board of Managers of Penelope Group GP since February 2020. Ms. Wong has extensive experience in scaling business and financial performance for all classes of business from emerging businesses, middle market growth organizations and established/legacy companies. She has strategic and operating expertise in digital and technology-driven platforms of growth. Prior to joining Olaplex, Ms. Wong served as the Global Chief Executive Officer of Moroccanoil Inc. from 2017 to 2019, the President of Elizabeth Arden from 2015 to 2017, and the Chief Executive Officer of StriVectin from 2012 to 2015. Ms. Wong currently serves as a director of Cosmetic Executive Women and Committee of 200 (C200). Ms. Wong earned a B.A. (Honors) in Political Science from the Australian National University. We believe that Ms. Wong is qualified to serve on our Board because of her expertise in the beauty industry and vast management experience.

Eric Tiziani has been our Chief Financial Officer since June 2021 and has served as Chief Financial Officer ofOLAPLEX Holdings, Inc. since August 2021. Prior to joining OLAPLEX, Mr. Tiziani served as a finance leader for over 21 years at Unilever, a global consumer products company, where he held 11 roles in four countries. Mr. Tiziani has extensive expertise in finance leadership roles, M&A and the beauty industry. Mr. Tiziani served as Chief Financial Officer of Unilever North America from 2018 to 2021, Vice President Finance Unilever Global Beauty & Personal Care and Global R&D in London from 2016 to 2018, Vice President Finance Global Mergers & Acquisitions in London from 2013 to 2016 and Vice President Finance Unilever Canada in Toronto from 2010 to 2013. Mr. Tiziani earned an M.B.A. from Columbia University and a B.A. in Economics from Colgate University.

John Duffy has been our General Counsel since April 2022.  Prior to joining OLAPLEX, John served as the senior corporate attorney at Tiffany & Co., where he provided legal advice on various corporate, transactional, governance, sustainability, financing and other matters. John joined Tiffany & Co. in 2014, and advanced through positions of increasing management responsibility, most recently serving as Vice President - Associate General Counsel, Corporate & Real Estate. Prior to Tiffany & Co., John was an attorney at the law firm of Cravath, Swaine & Moore LLP, where he practiced corporate, transactional and securities law from 2009 to 2014. John earned a J.D. and an M.B.A. from Duke University and a B.A. in Economics from Princeton University.

Trisha Fox joined OLAPLEX in the role of Chief People Officer in May 2023.  Prior to joining OLAPLEX, Trisha was Chief Human Resources Officer for Whole Earth Brands, where she provided strategic and operational human resources leadership for the company after IPO.  Previous to that Trisha was Chief Human Resources Officer for Viad Corp., where she led a global human resources function focused on organizational design, capability building, leadership development, pay for performance and HR operations.  Earlier in her career, Trisha held key human resources leadership roles at PepsiCo, Fifth third Bank, Dean Foods, and Shell Oil Company.  Trisha holds a Bachelor’s degree in Human Resources from Indiana University of Pennsylvania and a Master’s degree in Industrial and Labor Relations from West Virginia University. 

John Keppeler has been our Chief Revenue Officer since May 2023 after serving as interim CRO since February 2023.  Prior to joining Olaplex, Mr. Keppeler served as head of US and  global sales at several consumer products companies across multiple categories. After several sales roles at the Pillsbury Company, Mr. Keppeler was the head of global sales for 9 years at the health and beauty care company CNS, Inc and re-launched the Breathe Right brand outside of North America setting up twenty-five new distributor partners while expanding the US business. Following the sale of the business to GlaxoSmithKline, Mr. Keppeler was head of global sales for 7 years at the sports protection company Shock Doctor, Inc. and established a strategic partnership with Dick’s Sporting Goods resulting in exclusive expansion into the core protection and sports medicine categories. Following the sale of the business, Mr. Keppeler was head of US sales and marketing for 3 years at FN America.  Mr. Keppeler earned a BS degree in Economics for the University of Wisconsin, Madison.

Charlotte Watson serves as the Chief Marketing Officer for OLAPLEX where she is responsible for leading a dynamic team across marketing, social media and communications in over 100 markets worldwide. She brings a unique global perspective to her role having led marketing departments at leading organizations across Europe and the Americas with a proven track record in both omnichannel and prestige. Prior to joining OLAPLEX, she served as the Chief Marketing Officer for Hourglass Cosmetics, part of the Unilever Prestige division, and held senior leadership roles in marketing at global CPG and retail brands including Pandora, Michael Kors, Kurt Geiger, Links of London, and Louis Vuitton. She is a Fundraising Committee Member of Girls Inc. in Los Angeles and a member of Chief. She graduated with a master’s degree from The University of Edinburgh and undertook post-graduate studies at Columbia University in addition to an executive leadership education program at Harvard Business School.