Environment
We're conscious of the impact we leave on our planet. We limit our secondary packaging to minimize our carbon footprint. Our products are good for you and good for the environment.
Disruptive, Science-Backed Technology
We believe in a science-first approach to haircare. That's why we created the first-of-its-kind bond-building haircare product. The OLAPLEX product suite works to repair disulfide bonds destroyed through hair treatments, maintenance, the environment, and the aging process.
Our patent-protected active ingredient, Bis-Aminopropyl Digylcol Dimaleate, changed haircare forever. This ingredient works on the molecular level to protect, strengthen and repair disulfide bonds. It's so effective, it starts to work from the very first use.
Global, Omni Channel Sales Strategy
A key differentiator of OLAPLEX is our synergistic omni channel strategy. Our three sales channels, Professional, Specialty Retail, and Direct-to-Consumer, work together to maintain current customers and continuously expand our customer base.
Sales Strategy diagram shows mutually reinforcing omnichannel distribution strategy. 1. DTC Launched in 2018 focuses on Consumer Insights and Strategic Revenue with Replenishment and Reaffirmation 2. Pro Launched in 2014 focuses on Brand Credibility and Brand Champions with Experts Education and Advocacy 3. Specialty Launched in 2018 focuses on Brand Awareness and Brand Building with Prominence and Brand Equity
Passionate Community of Professionals
Our products have become fan-favorites and the 2021 top-selling haircare brand in Sephora stores all because of our community of professional hairstylists. Unlike many other haircare brands, we work with professional stylists to ensure our products are effective and widely known to consumers.
OLAPLEX at a Glance
Treat
NO.0 INTENSIVE BOND BUILDING HAIR TREATMENT
NO.3 HAIR PERFECTOR
NO.8 BOND INTENSE MOISTURE MASK
Maintain
NO.4C BOND MAINTENANCE™ CLARIFYING SHAMPOO
NO.4D CLEAN VOLUME DETOX DRY SHAMPOO
NO.4 BOND MAINTENANCE™ SHAMPOO
NO.4P BLONDE ENHANCER™ TONING SHAMPOO
NO.5 BOND MAINTENANCE™ CONDITIONER
Nº.5P BLONDE ENHANCER™ TONING CONDITIONER
Nº.5 LEAVE-IN MOISTURIZE & MEND LEAVE-IN CONDITIONER
Protect
NO.6 BOND SMOOTHER™
NO.7 BONDING OIL
NO.9 BOND PROTECTOR
Nº.10 BOND SHAPER™ CURL DEFINING GEL
VOLUMIZING BLOW DRY MIST
