About Us

Disruptive, Science-Backed Technology

We believe in a science-first approach to haircare. That's why we created the first-of-its-kind bond-building haircare product. The OLAPLEX product suite works to repair disulfide bonds destroyed through hair treatments, maintenance, the environment, and the aging process.

Our patent-protected active ingredient, Bis-Aminopropyl Digylcol Dimaleate, changed haircare forever. This ingredient works on the molecular level to protect, strengthen and repair disulfide bonds. It's so effective, it starts to work from the very first use.

Global, Omni Channel Sales Strategy

A key differentiator of OLAPLEX is our synergistic omni channel strategy. Our three sales channels, Professional, Specialty Retail, and Direct-to-Consumer, work together to maintain current customers and continuously expand our customer base.

Passionate Community of Professionals

Our products have become fan-favorites and the 2021 top-selling haircare brand in Sephora stores all because of our community of professional hairstylists. Unlike many other haircare brands, we work with professional stylists to ensure our products are effective and widely known to consumers.

OLAPLEX at a Glance

Treat

NO.0 INTENSIVE BOND BUILDING HAIR TREATMENT

NO.3 HAIR PERFECTOR

NO.8 BOND INTENSE MOISTURE MASK

Maintain

NO.4C BOND MAINTENANCE™ CLARIFYING SHAMPOO

NO.4 BOND MAINTENANCE™ SHAMPOO

NO.4P BLONDE ENHANCER™ TONING SHAMPOO

NO.5 BOND MAINTENANCE™ CONDITIONER

Protect

NO.6 BOND SMOOTHER™

NO.7 BONDING OIL

NO.9 BOND PROTECTOR

Better Decisions for a Better Tomorrow

We know it's our responsibility to make decisions that improve our world. We actively center sustainability and diversity in our environmental, social and governance (ESG) efforts and beyond.

Explore Our ESG Efforts

83%

Of our Board of Directors identify as female

Environment

We're conscious of the impact we leave on our planet. We limit our secondary packaging to minimize our carbon footprint. Our products are good for you and good for the environment.

Social

We believe in supporting the small business community and minority hairstylists as their businesses grow alongside ours. Our Affiliate Program offers an opportunity for our hairstylist community to supplement their income without incurring additional costs.

Governance

Diversity is important to us - that's why our leadership team is made up of experienced professionals with diverse backgrounds and experiences.

Executive Team

Executive Team

Meet our Executive Team.

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Annual Reports & Proxy

Annual Reports & Proxy

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Frequently Asked Questions

Frequently Asked Questions

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IR Contacts

IR Contacts

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