Executive Team
Meet our Executive Team.
Disruptive, Science-Backed Technology
OLAPLEX is a foundational health and beauty company powered by breakthrough innovation that starts with and is inspired by the professional hairstylist. Since our inception in 2014, we have focused on delivering patent-protected technology and proven performance in the prestige haircare category.
Our products are designed to enable Pros and their clients to achieve their best results, and to provide consumers with a holistic hair regimen that starts by establishing a foundation for healthy hair.
Global, Omni Channel Sales Strategy
A key differentiator of OLAPLEX is our synergistic omni channel strategy. Our three sales channels, Professional, Specialty Retail, and Direct-to-Consumer, work together to reinforce relationships with current customers and introduce our products to an expanded potential customer base.
Sales Strategy diagram shows mutually reinforcing omnichannel distribution strategy. 1. DTC Launched in 2018 focuses on Consumer Insights and Strategic Revenue with Replenishment and Reaffirmation 2. Pro Launched in 2014 focuses on Brand Credibility and Brand Champions with Experts Education and Advocacy 3. Specialty Launched in 2018 focuses on Brand Awareness and Brand Building with Prominence and Brand Equity
Foundational Hair Health from Root to Tip
OLAPLEX’s products are designed to provide a holistic hair health regimen for our Pro and consumer communities. Recognizing that hair health starts inside the hair, we developed our patent-protected bond-building technology, Bis-amino, which works on the molecular level to repair the hair’s disulfide bonds. We strive to continue to break ground in the prestige haircare category, by developing or acquiring proprietary new technologies, building on existing technology platforms, and exploring adjacent categories in haircare and other categories.
